Welcome

High performance marketing. Delivered!

Desouza & Associates, Inc. (D+A for short) is a diverse and talented team of subject matter experts and developers working together to help B2B companies improve their revenue performance by marrying technology innovations with marketing opportunities.

WhoWe Are

We specialize in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets.

As a team, D+A adds important skills sets and best practices for its clients exactly when and where they need them, resulting in increased performance from marketing initiatives.

D+A was founded in 2011 by Shawn desouza, a high-performance marketer with more than 15 years of experience working with some of the world’s most recognized brands and a proven track record of driving results and delivering innovation in demand generation, online marketing and customer value optimization.

WhatWe do

So many companies claim to be customer-oriented or customer-focused, we’re more than that. We’re customer-obsessed and we live up to that claim. Everything we do revolves around our customers and helping them thrive. None of our services are generic or one-size-fits-all, they’re custom made for each and every customer.

We’ll take the time to truly learn and understand everything about you, your challenges and roadblocks; your business goals and your target market, and then help you create the best possible marketing solutions.

Get in touch with us and find out for yourself.


Read More
Maximize Revenue from Your Marketing Campaigns
Generate Demand for Your Product or Service
Get More Value from Your Digital Marketing
Create Campaigns that Convert
Turn Your Data into Actionable Insights
Get a Fresh Perspective

Partners

Shawn Desouza

CEO and Chief Technology Geek

Heidi Schwende

EVP – Business Development

Ashish Awathi

SVP - Technology & Operations

Carolyn Bergshoeff

Director - Customer Advocacy Practice.

Harsh Solanki

Director of Technology

Kevin McLoughlin

Director - Client Services

Avinash Raj

Technical Lead - Cloud Technologies

Piyush Pathak

Marketing Automation- Specialist

Rahul Tiwari

Marketing Automation- Specialist

INDUSTRIESWE WORK WITH

FINANCIAL SERVICES

Banking, Wealth Management, Card Products and payment solutions

HIGH TECH

ERP, Software and Hardware

MANUFACTURING

Heavy Equipment, Packaging

SERVICES

Legal Services

AGENCIES

Digital, Web Development and CMS, Marketing Automation and CRM service vendors
10

Satisfied Customers

500

Completed Projects

3

Winning Awards

459

Pizza's Ordered

image

who we help

D+A specializes in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets. Our services are geared to address the challenges in the deployment and use of a Marketing Automation Platform.

Read More

WhoWe help

Executive Teams – CMOs, CSOs, CEOs

Identify and measure what drives and impedes your company revenue, then pull the right economic levers to optimize marketing ROI and top-line growth. That’s what a systematic Revenue Performance Management (RPM) model will do when applied specifically to your business.

Marketing Teams – VPs, Managers, Directors of Marketing

Set the right inbound and outbound marketing strategies in place to generate demand for your products or services and drive customer acquisition. With strategies designed specifically to your needs – including everything from social campaigns to lead nurturing and scoring programs to paid search and retargeting – you’ll be well positioned to reach and exceed your targets.

Customer Marketing Teams – VPs, Managers, Directors of Customer Experience

Develop inbound marketing and customer relationship strategies that educate and engage customers and turn them into strong advocates for your company’s products or services. With strategies that center on your customers – including everything from social campaigns to onboarding and nurturing programs to retention activities – your customers will be more loyal than ever before.

Web Teams – Web Operations Managers, Digital Strategists

Do digital marketing more efficiently by leveraging technology. By implementing the right solutions for your digital marketing needs – marketing automation and video platforms, CRM systems, and webpage optimization – you’ll be able to do more faster with better results.

Brand and Communications Teams – Managers of Communications and Content Strategy

Strengthen your brand image online. By launching Search Engine Optimization strategies that bump your company up in the ranks and smart social campaigns, your message will surely be seen and shared more often, making it top of mind in your industry.

Operations – Marketing Operations Manager

Dig up data that delivers big insights for more effective marketing campaigns. Integrating the right data mining and analysis system for your business or cleaning up your current database will make it easier to execute campaigns that reach the right people, with the right information at the right time.

Sales – Operations Manager

Set up systems so that salespeople spend less time on administrative duties and more time selling. By configuring your CRM system properly and integrating it with marketing, you can simplify the lead management process and deliver only the most qualified leads to the sales team for action, resulting in higher conversion ratios.
image

Platforms

View all

image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Portfolio Single Item

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Tenetur eius quo magni dolorum vero placeat, repellendus nisi ipsam. Alias, qui vitae deserunt modi est nemo quidem error quis natus. Facere? This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project
image
image
image

Marketo - Best-in-Class Marketing Automation Software

Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.

Launch Project

WhatWe Do

So many companies claim to be customer-oriented or customer-focused, we’re more than that. We’re customer-obsessed and we live up to that claim. Everything we do revolves around our customers and helping them thrive. None of our services are generic or one-size-fits-all, they’re custom made for each and every customer.

We’ll take the time to truly learn and understand everything about you, your challenges and roadblocks; your business goals and your target market, and then help you create the best possible marketing solutions.

Maximize Revenue from Your Marketing Campaigns

It’s every business’ goal to be at the top, outperform the competition and drive as much revenue as possible. Upper management doesn’t care about the number of prospects who open an email or what your cost per lead is. They care about how much revenue your marketing campaigns are generating. That’s why marketers need to be able to tie everything they do directly to revenue. That’s where Revenue Performance Management comes in.

Revenue Performance Management is a systematic approach to identifying and measuring what drives and impedes your company’s revenue, then pulling the right economic levers to optimize your marketing ROI and top-line growth.

We’ll work with you to:

  • Implement the right marketing automation system for your needs
  • Identify your revenue drivers
  • Develop an integrated sales and marketing funnel
  • Makeyour data actionable with deep analytics
  • Optimize topline growth by pulling your key marketing levers
  • Continuouslymeasure your performance through industry benchmarking
  • Identify future revenue opportunities
Contact us to book a consultation.

Generate Demand for Your Product or Service

Many companies make the mistake of assuming that customers will come knocking at their door ready to buy. Demand doesn’t create itself. This is why a demand generation strategy is so crucial to a company’s success.

Demand generation can help you attract and capture attention in your market. It spans beyond lead generation to include conversations and activities that take place prior to a lead being assigned to a sales rep and includes lead nurturing, scoring, and measuring Return on Investment (ROI) for analysis.

We’ll work with you to:

  • Create and execute carefully crafted campaigns
  • Qualify and prioritize your prospects
  • Nurture qualified leads that want to engage with sales
  • Align your marketing initiatives with sales
  • Measure and optimize your results over time
  • Identify sources for capturing quality leads
Contact us to book a consultation.

Get More Value from Your Digital Marketing

Marketing can be a significant revenue generator for any company. In today’s digital age, it’s easier than ever before to tie marketing activities to sales. Doing so can be a challenge when running email campaigns in one technology platform, social media in another, and ad campaigns in yet another.

The key to getting the most value out of your digital marketing is pulling it all in to a single marketing automation system. You will be able to follow a prospect as they travel through your purchase path, deliverintegrated campaigns and send higher quality leads to your sales team.

We’ll work with you to:

  • Launch and manage successful campaigns
  • Generate and qualify better quality leads
  • Implement marketing automation technology
  • Measure and improve website performance
  • Analyze and improve campaign performance
  • Integrate sales and marketing
Contact us to book a consultation.

Create Campaigns that Convert

No matter what metrics you’re using to measure success – email opens, click-throughs and downloads or engagement on your social communities – there’s no point running campaigns that aren’t converting the way you need them to.

Creating and managing successful campaigns requires expertise in a number of key areas including data analytics, marketing automation technology, demand generation, lead scoring and so on. We’ll bring in the talent required to ensure your marketing campaigns reach their full potential.

We’ll work with you to:

  • Dig into your data to better understand your audience
  • Create and implement campaigns that align with your goals
  • Develop or improve your lead scoring model
  • Produce compelling content that resonates with your audience
  • Establish metrics for measuring the success of your campaigns
Contact us to book a consultation.

Turn Your Data into Actionable Insights

The term Big Data has become a household name in the marketing world and for some marketers it’s one that makes them want to run and hide. The thing is, Big Data doesn’t have to be big. It comes in all shapes and sizes and every company big or small can benefit from the data they collect. It’s all about the big insights you draw from your data and how you use them.

You’re likely already collecting plenty of data on your prospects, leads and customers through their engagement with your marketing campaigns and communications. Now it’s time to start using it to your advantage.

We’ll work with you to:

  • Derive meaningful information and conclusions from your current data
  • Select and implement technology tools gather and leverage big data
  • Organize and clean up your existing database
  • Collect and analyze new data
  • Leverage data insights to develop smart marketing strategies
Contact us to book a consultation.

Get a Fresh Perspective

Take social media, email campaigns, search marketing, lead generation, CRM and all of the other things on your marketing plate.Then add the pressure from the sales team for more and better leads, and from upper management for increased revenue. What you get is a lot of stress and chaos.Sometimes a fresh perspective is all it takes to alleviate marketing madness and get on the fast track to exceeding your targets.

We’ll work with you to:

  • Understand the roadblocks and challenges you’re facing
  • Provide knowledge and best practices to help you move forward
  • Improve the efficiency and performance of your marketing initiatives
  • Select tools and technologies to automate your marketing
  • Create visibility for your CRM system
Contact us to book a consultation.

Blog

read all articles

Vestibulum dictum metus ipsum

At tempor malesuada mentor

Morbi non porta felis nutter sent

Vivamus vulputate velit in libero pharetra

Praesent maximus venenatis ligula molestie

Contact Us








2700 - 161 Bay St, Toronto, ON M5J 2S1

phone: 1-800-536-9027

info@desouzaandassociates.com

India Operation Center

Level 9, Spaze i-Tech Park, A1 Tower, Sector - 49, Sohna Road, Gurgaon, 122018, India

phone: 0124-676-9195

Ashish Awasthi
Harsh Solanki