High performance marketing. Delivered!
Desouza & Associates, Inc. (D+A for short) is a diverse and talented team of subject matter experts and developers working together to help B2B companies improve their revenue performance by marrying technology innovations with marketing opportunities.
We specialize in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets.
As a team, D+A adds important skills sets and best practices for its clients exactly when and where they need them, resulting in increased performance from marketing initiatives.
D+A was founded in 2011 by Shawn desouza, a high-performance marketer with more than 15 years of experience working with some of the world’s most recognized brands and a proven track record of driving results and delivering innovation in demand generation, online marketing and customer value optimization.
So many companies claim to be customer-oriented or customer-focused, we’re more than that. We’re customer-obsessed and we live up to that claim. Everything we do revolves around our customers and helping them thrive. None of our services are generic or one-size-fits-all, they’re custom made for each and every customer.
We’ll take the time to truly learn and understand everything about you, your challenges and roadblocks; your business goals and your target market, and then help you create the best possible marketing solutions.
Get in touch with us and find out for yourself.
Chief Technology Geek
Partner – Accounts
Director – Programs
Partner - Content Strategy
D+A specializes in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets. Our services are geared to address the challenges in the deployment and use of a Marketing Automation Platform.Read More
Executive Teams – CMOs, CSOs, CEOs
Marketing Teams – VPs, Managers, Directors of Marketing
Customer Marketing Teams – VPs, Managers, Directors of Customer Experience
Web Teams – Web Operations Managers, Digital Strategists
Brand and Communications Teams – Managers of Communications and Content Strategy
Operations – Marketing Operations Manager
Sales – Operations Manager
"It costs more to bring on a new customer than to keep one you already have, making that recommended focus on customer experience an effective strategy on many fronts."
"The problem is that for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them."
"Data warehouses play a pivotal role in CX initiatives because they house the data used to establish a comprehensive, 360-degree view of your customer base. A data warehouse of customer information can be used for sentiment analysis, personalization, marketing automation, sales, and customer service."
"Social media is another means by which to communicate. We would not expect to have a sales team function without phones or email, and social media should be thought of in the same way."