Welcome

High performance marketing. Delivered!

Desouza & Associates, Inc. (D+A for short) is a diverse and talented team of subject matter experts and developers working together to help B2B companies improve their revenue performance by marrying technology innovations with marketing opportunities.

WhoWe Are

We specialize in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets.

As a team, D+A adds important skills sets and best practices for its clients exactly when and where they need them, resulting in increased performance from marketing initiatives.

D+A was founded in 2011 by Shawn desouza, a high-performance marketer with more than 15 years of experience working with some of the world’s most recognized brands and a proven track record of driving results and delivering innovation in demand generation, online marketing and customer value optimization.

WhatWe do

So many companies claim to be customer-oriented or customer-focused, we’re more than that. We’re customer-obsessed and we live up to that claim. Everything we do revolves around our customers and helping them thrive. None of our services are generic or one-size-fits-all, they’re custom made for each and every customer.

We’ll take the time to truly learn and understand everything about you, your challenges and roadblocks; your business goals and your target market, and then help you create the best possible marketing solutions.

Get in touch with us and find out for yourself.


Read More
Maximize Revenue from Your Marketing Campaigns
Generate Demand for Your Product or Service
Get More Value from Your Digital Marketing
Create Campaigns that Convert
Turn Your Data into Actionable Insights
Get a Fresh Perspective

Our Motley Crew

Shawn Desouza

CEO and Chief Technology Geek

Heidi Schwende

EVP – Business Development

Ashish Awasthi

SVP - Technology & Operations

Carolyn Bergshoeff

Director - Client Services

Harsh Solanki

Director of Technology

Kim Smith

Creative Director

Avinash Raj

Technical Lead - Cloud Technologies

Piyush Pathak

Marketing Automation- Specialist

Rahul Tiwari

Marketing Automation- Specialist

INDUSTRIESWE WORK WITH

FINANCIAL SERVICES

Banking, Wealth Management, Card Products and payment solutions

HIGH TECH

ERP, Software and Hardware

MANUFACTURING

Heavy Equipment, Packaging

SERVICES

Legal Services

AGENCIES

Digital, Web Development and CMS, Marketing Automation and CRM service vendors
30

Satisfied Customers

1000

Completed Projects

5

Winning Awards

2500

Take-out orders placed

image

who we help

D+A specializes in the design and execution of successful demand generation programs that build marketing teams and make them stronger, more adaptable to change, and more accountable for their budgets. Our services are geared to address the challenges in the deployment and use of a Marketing Automation Platform.

Read More

WhoWe help

Executive Teams – CMOs, CSOs, CEOs

Identify and measure what drives and impedes your company revenue, then pull the right economic levers to optimize marketing ROI and top-line growth. That’s what a systematic Revenue Performance Management (RPM) model will do when applied specifically to your business.

Marketing Teams – VPs, Managers, Directors of Marketing

Set the right inbound and outbound marketing strategies in place to generate demand for your products or services and drive customer acquisition. With strategies designed specifically to your needs – including everything from social campaigns to lead nurturing and scoring programs to paid search and retargeting – you’ll be well positioned to reach and exceed your targets.

Customer Marketing Teams – VPs, Managers, Directors of Customer Experience

Develop inbound marketing and customer relationship strategies that educate and engage customers and turn them into strong advocates for your company’s products or services. With strategies that center on your customers – including everything from social campaigns to onboarding and nurturing programs to retention activities – your customers will be more loyal than ever before.

Web Teams – Web Operations Managers, Digital Strategists

Do digital marketing more efficiently by leveraging technology. By implementing the right solutions for your digital marketing needs – marketing automation and video platforms, CRM systems, and webpage optimization – you’ll be able to do more faster with better results.

Brand and Communications Teams – Managers of Communications and Content Strategy

Strengthen your brand image online. By launching Search Engine Optimization strategies that bump your company up in the ranks and smart social campaigns, your message will surely be seen and shared more often, making it top of mind in your industry.

Operations – Marketing Operations Manager

Dig up data that delivers big insights for more effective marketing campaigns. Integrating the right data mining and analysis system for your business or cleaning up your current database will make it easier to execute campaigns that reach the right people, with the right information at the right time.

Sales – Operations Manager

Set up systems so that salespeople spend less time on administrative duties and more time selling. By configuring your CRM system properly and integrating it with marketing, you can simplify the lead management process and deliver only the most qualified leads to the sales team for action, resulting in higher conversion ratios.
image

Platforms

View all

image
image
image

Marketo

Marketo’s automated marketing software gives their clients the ability to create, manage, and personalize engagement at every touchpoint. They offer a variety of products such as Lead Management, Sales Insight, Revenue Cycle Analytics and Social Marketing. Also as part of their product line up they have Spark, marketing solutions tailored specifically for small businesses. D+A works with Marketo clients to get the most out of their software. We can consult, manage, craft and deploy campaigns, assist in setting up templates or build custom solutions using Marketo’s API. If you’re new to Marketo, we can take the lead in your migration and set-up your platform complete with systems and templates that work for you. D+A provides expert marketing advisory services and custom solutions for a wide range of Marketo needs.

Contact Us
image
image
image

ELOQUA

Eloqua is a marketing automation platform (MAP), now owned by Oracle. This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. Eloqua and it’s ilk all have a database which stores prospect and customer information, an emailer which sends email to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.The database stores prospect and customer information like name, address, company, job title, email address and phone number - demographic information. It also stores behavioral information, like what people did on our website, what they viewed, when they visited, which of our emails did they receive, which did they open, and other information that may help the marketer understand prospect or customer behavior.

Contact Us
image
image
image

Informatica

Informatica, a world leader in Enterprise Cloud Data Management, deals with data integration, data quality, master data management, information lifecycle management, information lifecycle management, data replication, data visualization and many other services. These components provide a toolset for establishing and maintaining data warehouses. Informatica helps businesses become more agile and to realize new growth opportunities.D+A can manage your Informatica data projects from start to end. Under our expert care, we can help you with complex, information management challenges that data-driven enterprises face. Whether you are new to Informatica or the platform is old hat, D+A can show you what’s possible or simply take over existing tasks.

Contact Us
image
image
image

HubSpot

Hubspot is an inbound marketing and sales platform that strives to provide their customers with an all-in-one approach. They provide tools for social media marketing, content management, web analytics, landing pages and search engine optimization.D+A works with Hubspot clients to maximize their investment and ensure that the platform is delivering the services and outcomes that are needed. From custom integration and templates to campaign creation and management, we work to build a Hubspot system that makes sense for your business.

Contact Us
image
image
image

Influitive

Influitive is a leading advocate marketing platform that helps companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation, and more. They are driving the shift from company-centric marketing to advocate marketing. D+A is an official Influitive Partner with certified consultants to help build and manage your Influitive advocates. We can help build challenges and Influitive Experiences or run your entire hub with an eye on deliverables – however much or little support you may require. Custom solutions and integrations can also be created to fit your needs.

Contact Us
image
image
image

Oracle Marketing Cloud

Oracle Marketing Cloud is a data-drive marketing platform that engages, connect, and optimize online interactions to attract and retain your ideal customers. They are dedicated to ensuring your marketing efforts are a success in order create life-long customers. Oracle Marketing Cloud’s Modern Marketing Assessment help determine the maturity level of your current marketing practices and the degree to which you leverage technology. Results-focused services are included in the subscription to Oracle Marketing Cloud.

Contact Us
image
image
image
image
image
image
image

Dell Boomi

Dell Boomi allows you to connect with Cloud, SaaS, On-Premise application without the need for appliances, software or coding. No need to retrofit your old technologies, with Boomi AtomSphere, it can develop a single-instance, multi-tenant platform to optimize the new integration.D+A can help you connect and run Boomi with ease. Our qualified consulting and expertise in Boomi helps reduce time-to-value through quicker implementations. D+A provides it’s clients with architectural design, process development and validation as well as turnkey managed services, maintenance and support. D+A also provides AWS server and database provisioning and support.

Contact Us
image
image
image

Java

Java is the programming language of choice that is at the heart of our digital world. Java can reduce cost, drive innovation, and improve application services for IoT, enterprise architecture, and cloud computing. It can provide useful concepts and easy systematic guide to design, create, consume and secure SOAP and REST web services. D+A’s skilled Java developers can deliver all manner of custom applications for a mobile or web project, data, CRM, ERP or middleware apps between proprietary systems or those with standard web service APIs.

Contact Us
image
image
image

Oracle Database 11g

Oracle Database 11g Express Edition (Oracle Database XE) is an entry-level, small-footprint database based on the Oracle Database 11g Release 2 code base. At D+A we can help you develop and deploy applications in Oracle Database XE. We are trained and certified with multiple years of experience in Oracle support, custom solutions and consulting.

Contact Us
image
image
image

Zapier

Zapier is a popular platform that helps complete routine tasks automatically using workflows. This is done by connecting web applications through automations. D+A understands the necessity of effective workflows. We can easily assist creating custom automations with Zapier for a workflow that increases efficiencies and reduces workload.

Contact us
image
image
image

Groovy

Groovy is an object-oriented programming language for the Java platform. It is a dynamic programming language with features very similar to Python, Ruby, Perl, and Smalltalk. D+A’s team primarily uses Groovy coding in it’s Dell Boomi processes for customers.

Contact Us
image
image
image

Mandrill

Mandrill is an email infrastructure service, that personalize and customize communications to reach out to potential clients and long-time customers. Mandrill can send personalized, one-to-one e-commerce emails, or automated transactional emails such as password resets, order confirmation, and welcome messages. D+A can work within Mandrill to build out your emails, templates, campaigns and email reports. D+A uses Mandrill for custom apps primarily integrated with Influitive to deliver personalized referral email communications.

Contact Us
image
image
image

Teradata

Teradata is an enterprise software company that develops and sells a relational database management system (RDBMS) with the same name. Teradata Active Enterprise Data Warehouse, often called Teradata Database, includes data management tools and data mining software. Teradata's product can be used for business analysis. Their data warehouses can track company data, such as sales, customer preferences, product placement, etc. The data warehouse differentiates between “hot and cold” data – the warehouse sort data that is not often used into a slower storage section. D+A DBA’s provide managed services support for customers using Teradata in their Data Warehouse applications.

Contact Us
image
image
image

Heroku

Heroku is a cloud Platform-as-a-Service (PaaS) that supports several programming languages and is used as a web application deployment model. Heroku supports Java, Node.js, Scala, Clojure, Python, PHP, and Go. D+A’s experience with AWS led us to building applications for our customers on the Heroku platform. D+A has also worked with Oracle Eloqua and Salesforce.com who have used Heroku to validate some of the apps that the D+A team had developed prior to publishing in the marketplace.

Contact Us
image
image
image

Python

Python is a widely used high-level programming language. Python features a dynamic type system and automatic memory management and supports multiple programming paradigms, including object-oriented, imperative, functional programming, and procedural styles. Similar to our Java services, D+A provides custom coding and application development in Python. Most notably, we use Python to offer options for web development or for cloud-based integration connections such as those used in Zapier.

Contact Us

WhatWe Do

So many companies claim to be customer-oriented or customer-focused, we’re more than that. We’re customer-obsessed and we live up to that claim. Everything we do revolves around our customers and helping them thrive. None of our services are generic or one-size-fits-all, they’re custom made for each and every customer.

We’ll take the time to truly learn and understand everything about you, your challenges and roadblocks; your business goals and your target market, and then help you create the best possible marketing solutions.

Maximize Revenue from Your Marketing Campaigns

It’s every business’ goal to be at the top, outperform the competition and drive as much revenue as possible. Upper management doesn’t care about the number of prospects who open an email or what your cost per lead is. They care about how much revenue your marketing campaigns are generating. That’s why marketers need to be able to tie everything they do directly to revenue. That’s where Revenue Performance Management comes in.

Revenue Performance Management is a systematic approach to identifying and measuring what drives and impedes your company’s revenue, then pulling the right economic levers to optimize your marketing ROI and top-line growth.

We’ll work with you to:

  • Implement the right marketing automation system for your needs
  • Identify your revenue drivers
  • Develop an integrated sales and marketing funnel
  • Makeyour data actionable with deep analytics
  • Optimize topline growth by pulling your key marketing levers
  • Continuouslymeasure your performance through industry benchmarking
  • Identify future revenue opportunities
Contact us to book a consultation.

Generate Demand for Your Product or Service

Many companies make the mistake of assuming that customers will come knocking at their door ready to buy. Demand doesn’t create itself. This is why a demand generation strategy is so crucial to a company’s success.

Demand generation can help you attract and capture attention in your market. It spans beyond lead generation to include conversations and activities that take place prior to a lead being assigned to a sales rep and includes lead nurturing, scoring, and measuring Return on Investment (ROI) for analysis.

We’ll work with you to:

  • Create and execute carefully crafted campaigns
  • Qualify and prioritize your prospects
  • Nurture qualified leads that want to engage with sales
  • Align your marketing initiatives with sales
  • Measure and optimize your results over time
  • Identify sources for capturing quality leads
Contact us to book a consultation.

Get More Value from Your Digital Marketing

Marketing can be a significant revenue generator for any company. In today’s digital age, it’s easier than ever before to tie marketing activities to sales. Doing so can be a challenge when running email campaigns in one technology platform, social media in another, and ad campaigns in yet another.

The key to getting the most value out of your digital marketing is pulling it all in to a single marketing automation system. You will be able to follow a prospect as they travel through your purchase path, deliverintegrated campaigns and send higher quality leads to your sales team.

We’ll work with you to:

  • Launch and manage successful campaigns
  • Generate and qualify better quality leads
  • Implement marketing automation technology
  • Measure and improve website performance
  • Analyze and improve campaign performance
  • Integrate sales and marketing
Contact us to book a consultation.

Create Campaigns that Convert

No matter what metrics you’re using to measure success – email opens, click-throughs and downloads or engagement on your social communities – there’s no point running campaigns that aren’t converting the way you need them to.

Creating and managing successful campaigns requires expertise in a number of key areas including data analytics, marketing automation technology, demand generation, lead scoring and so on. We’ll bring in the talent required to ensure your marketing campaigns reach their full potential.

We’ll work with you to:

  • Dig into your data to better understand your audience
  • Create and implement campaigns that align with your goals
  • Develop or improve your lead scoring model
  • Produce compelling content that resonates with your audience
  • Establish metrics for measuring the success of your campaigns
Contact us to book a consultation.

Turn Your Data into Actionable Insights

The term Big Data has become a household name in the marketing world and for some marketers it’s one that makes them want to run and hide. The thing is, Big Data doesn’t have to be big. It comes in all shapes and sizes and every company big or small can benefit from the data they collect. It’s all about the big insights you draw from your data and how you use them.

You’re likely already collecting plenty of data on your prospects, leads and customers through their engagement with your marketing campaigns and communications. Now it’s time to start using it to your advantage.

We’ll work with you to:

  • Derive meaningful information and conclusions from your current data
  • Select and implement technology tools gather and leverage big data
  • Organize and clean up your existing database
  • Collect and analyze new data
  • Leverage data insights to develop smart marketing strategies
Contact us to book a consultation.

Get a Fresh Perspective

Take social media, email campaigns, search marketing, lead generation, CRM and all of the other things on your marketing plate.Then add the pressure from the sales team for more and better leads, and from upper management for increased revenue. What you get is a lot of stress and chaos.Sometimes a fresh perspective is all it takes to alleviate marketing madness and get on the fast track to exceeding your targets.

We’ll work with you to:

  • Understand the roadblocks and challenges you’re facing
  • Provide knowledge and best practices to help you move forward
  • Improve the efficiency and performance of your marketing initiatives
  • Select tools and technologies to automate your marketing
  • Create visibility for your CRM system
Contact us to book a consultation.

Blog

read all articles

Vestibulum dictum metus ipsum

At tempor malesuada mentor

Morbi non porta felis nutter sent

Vivamus vulputate velit in libero pharetra

Praesent maximus venenatis ligula molestie

Contact Us

Canada Operation Center

2700 - 161 Bay St, Toronto, ON M5J 2S1

phone: 1-800-536-9027

Shawn Desouza

India Operation Center

Digiardent Technologies PVT. LTD.
Level 9, Spaze i-Tech Park, A1 Tower, Sector - 49, Sohna Road, Gurgaon, 122018, India

phone: 0124-676-9195

Ashish Awasthi
Harsh Solanki